A BEGINNERS’S GUIDE FOR SEO

Want to wrap your head around SEO, but getting afraid off by technical terms and complex concepts? This friendly blog walks you through everything you need to know about SEO.

If you are a new one with confused concepts of SEO just like I use to be ,Then, just sit back and relax. your confusions are going to vanish.

After reading this blog, you will get some idea and a path to move on, on your SEO journey.

So, let’s start with the first and the most important question.

What is SEO and How it Works?

SEO (“search engine optimization”) is called the process of getting traffic from the “free” “organic” or “natural” search results on search engines.

SEO is all about understanding what people are searching for online, the answers they are seeking, the words they’re using and the type of content they wish to consume. Knowing the answers of all these questions will allow you to connect to the people who are searching online for the solutions you offer. SEO helps to make it easy for consumers to find products and services online.

It mainly depends on:

•      The content on a website
•       Structure
•      Links to a website

We just need to develop above things in a way, a search engine can understand better.

But remember! While doing SEO to make our site search engine friendly, we should never ever forget the concerns of our viewers.

I hope, now your concept about SEO is a little bit clear.

So, let’s move on with our next question.

Why Do I Need To Do SEO?

Search engines are the biggest and best sources of web traffic. You may already know the major ones, which are:

• Google
• Bing
• Yahoo

For sure, social media platforms like Face book, Twitter and Instagram can generate a bunch of visitors to your website.

But when it comes to the primary source, it’s always a search engine. Because a new user will always open Google to browse anything.

Same stands true for regular internet users, whenever they wanna search anything like any type of services, products or even any information.

Another reason which is making the search engines unique is that they provide highly targeted traffic.

What happens if we don’t do SEO according to Search Engine / Google SEO Guidelines?

Search engines might not be able to find our site. In short, we’ll not be getting any traffic.

If we are not doing proper SEO by ignoring users’ search queries, our websites will get ignored by search engines as well.

Rightly done SEO can give you thousands of viewers while some wrong moves can disappear your website from top search engine result pages leaving you with almost zero traffic.

Okay, let’s move to the next topic.

Black Hat V/s White Hat

Before diving into the field of SEO you should be aware of White Hat & Black Hat SEO.

Here is how these may be described:

Black Hat Strategies

·         Duplicate Content

·         Invisible text & stuffed contents

·         Re-directing the user to another site or page

·         Links from sites with non relevant content

White Hat Strategies

·         Relevant content

·         Well-labelled images

·         Relevant links

·         Complete sentences with good spelling & grammar

Just remember we will always focus on white hat SEO.

Before moving on further, below are the major divisions of SEO:

• Keyword Research
• On Page SEO
• Off Page SEO

Keyword Research

SEO is a game of Keywords & this is the most important one in SEO.

Exact wordings of a user are called keywords. You must be aware of the keywords related to your topic if you want to be successful in SEO.

Keyword Research is all about finding the intentions of the users to use search engines. What exactly users are searching for your topic, are your keywords.

It gives you an opportunity to know your targeted audience in a better way.

You need to do proper research to find valuable keywords related to your topic before starting your website.

 On Page SEO

On Page SEO means everything that are displayed on the web page.

In On Page SEO, you need to optimize your website’s page and posts,tags, etc. for search engines.

In Short “Optimizing Content for Search Engine”..

It covers a lot of things, so let’s break this into larger branches.

1. Content

You might have heard that famous quote about content that: “Content is the King”

Do you know that Google is the biggest search engine! I mean sure you do, and no one even needs to ask that.

Google’s first priority is to provide its users with top quality content with relevant information available on the web.

So, try to write long and informative content that makes best user experience and perfectly optimized for the search engines.

While writing your content, don’t ever forget to fix your keyword research in the best possible and natural looking way.

2. Website Speed

Yes! Website Loading Speed matters a lot! Have you ever heard about Dwell time? No! Let me tell you.

Dwell time is indeed an important search engine ranking factor. It is the duration for how long a user stays on your site after clicking on it.

When a user searches for something and your website appears on search engine result page (SERP).

Then that user opens your site. What if that website is taking too long to open! What would you do? Wait…! No way.

You will close the tab and move to the second site…

And here is how Dwell time of the first website gets destroyed. Results..Ranking down!!

Off Page SEO

Off-page SEO refers to the activities you can perform outside the boundaries of your website. The most important are:

·         Link Building 

Link building is the most popular and effective off-Page technique. Basically by building external links to your website, you are trying to assemble as many ‘votes’ as you can.

For example, if someone likes this blog and references it from his/her website or something else, then this is like telling search engines that this page has good information.

·         Social Media Marketing

Social media marketing or SMM is a type of marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.

It includes activities like posting text and images, videos and other content that drives audience engagement as well as paid social media advertising.

·         Social Bookmarking

Have you established a vast social network? If yes! Then it is awesome. Mention your website in your social profiles. This is called social bookmarking. This is a great way to get links.

If you focus on,

1. Optimizing for the right keywords

2. Creating epic content

3. Building up your authority with high quality links

You’ll have the most important things under control and your SEO is bound to improve as a result.

And one more thing!

While doing all these things, keep on learning and improving.

So that’s all...

I hope this beginner’s guide helped you to understand something about SEO.

But some of you might be thinking that I have missed a lot of information about SEO as not all the beginners only will read this guide. Am I right?

So if you have any comments or feedback you can share with us!

And if you are more passionate about learning SEO & want to build career in the field of SEO and Digital Marketing,

Come to us!!