Friday, July 20, 2018

SEO for School Websites in Bangalore



For every top keyword’s like "Best Schools inBangalore", "Best CBSE School in Bangalore", "Best International Schools in Bangalore", there are more than 1000 searches taking place every month. And the searches will be almost doubled during the month of March, April & may due to admission time. So if you are not there in the first page of google, you are surely missing lot of potential leads.

What is SEO?

SEO is a smart technique that helps the search engines in finding your website and ranks your site higher than the millions of other sites in response to a search query. SEO thus helps you to get organic traffic from search engines.

The aim of SEO is to make your website search engine friendly through supporting content, which as a result, will put your site on the first page of a search engine like Google. This is hugely beneficial as less than 10% of people actually proceed to the second page when searching for something. It is also great for: brand awareness and credibility, quality and organic traffic (commonly referred to as white hat SEO), ROI and the best part

Why SEO matters to your school

Let’s say I’m just moving to a new place. I have two children who are of school age, and I know nothing about the local schools. How will I find out? Like everyone else, I’ll Google it. What comes up on the first page of results is what I’ll check out (and those will also be my first impressions for any of the schools that show up).

Most of the Parents use internet to find best schools

More than 64% of local customers or users land on Google to find a business nearby.


Your school is a business for you. When a majority of users is finding the information online, then why rely on offline marketing strategies only?



Understanding your site visitor needs

The primary purpose of your school’s website is to answer your visitors’ questions, solve their problems, provide information, and engage and impress them.


Improve your school's website

A lot of school websites aren’t built with SEO in mind – even if your design works well you could be losing rankings because of the design. Many websites also don’t have enough content to rank, or simply don’t have the information that the school would like to rank for.


Keyword research for your school SEO

This just means you decide which keywords you would like your school website to rank for in order to be found. Include all the areas that are relevant to your school.


Content

You need to include the selected keywords in your site content. Don’t make the mistake of using those keywords as many times as possible. This “keyword stuffing” will actually get you penalized instead of rewarded.


Claim Your Location

One helpful aspect of getting found is that you can show up in the top of the first page of search results when you claim and verify your school’s location. Done right, both Bing and Google will quickly improve your search rankings when someone is doing a search in your same geographic area.


Online searches for local businesses are increasing rapidly

You may not know that, but the count of local searches for nearby institutions or businesses is growing rapidly with time. It means, more & more people are using the internet as the ultimate source of information. Now seriously think, without SEO how can you survive?


Need SEO for School? Hire Us

Local schools or coaching institutions must realize that SEO trends are becoming stronger with time. In future, to stand on top, you must invest in SEO for schools. In fact, today is the best time to take advantage of digital marketing! Hurry up! Boost your business to stay ahead of the competition!

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